Community cast of PGL Arlington Major Dota 2 with a star-studded team of influencers
Stream Dacha
ABOUT
On the Twitch channel of Dota 2 streamer and analyst Yaroslav NS Kuznetsov, Ultimate GG has assembled a truly amazing squad of content creators and hosted one of the most-watched unofficial broadcasts of the PGL Arlington Major, the most important tournament before The International 2022.
For six days viewers not only enjoyed quality commentary and analysis of the tournament, but also immersed themselves in the outdoor atmosphere with fishing and BBQ. Relaxed experience was provided by famous guests from the world of Dota 2 and other popular streamers engaging in various activities in a large villa by the lake, fully equipped for the needs of the project.
For six days viewers not only enjoyed quality commentary and analysis of the tournament, but also immersed themselves in the outdoor atmosphere with fishing and BBQ. Relaxed experience was provided by famous guests from the world of Dota 2 and other popular streamers engaging in various activities in a large villa by the lake, fully equipped for the needs of the project.
4 765 851
views of Stream Dacha
AUDIENCE ENGAGEMENT
As a part of the Stream Dacha, Ultimate GG hosted giveaway of merchandise, partner products, and a unique project poster among the audience. In order to earn prizes, audience participated in cosplay contests and came up with birthday wishes for one of the participants. Top engagement for the top community cast!
AUDIENCE ENGAGEMENT
As a part of the Stream Dacha, Ultimate GG hosted giveaway of merchandise, partner products, and a unique project poster among the audience. In order to earn prizes, audience participated in cosplay contests and came up with birthday wishes for one of the participants. Top engagement for the top community cast!
As a part of the Stream Dacha, Ultimate GG hosted giveaway of merchandise, partner products, and a unique project poster among the audience. In order to earn prizes, audience participated in cosplay contests and came up with birthday wishes for one of the participants. Top engagement for the top community cast!
AUDIENCE ENGAGEMENT
KEY VISUAL
Stream Dacha visuals was a key aspect of the case. In order to connect with viewers and transfer atmosphere we created dedicated visuals with time change.
Moreover, we created a bunch of small details such as cartoonish streamer's avatar to fulfil the broadcast and entertain viewers with constantly changing details.
Aleksei Korkin
Head of Design Ultimate GG
Hey Azat! I am chilling at my lake house, but my audience want to see the major. So, come and grab some meat, vegetables, coals, webcams, production, lights, cameras, our friend Alex and some paper for our favorite party game "Who am I?"
Azat Yusupov
Talent Manager Ultimate GG
Yaroslav Kuznetsov
Hi Yarik, thanks for the invitation. We are on the way! You could've just said that you miss our "Who am I" evenings...
NS, Face of the project
INFLUENCERS
NS's friends, who are also popular streamers, visited Stream Dacha. Here is the full list of participants:
Streamer
Esports player
Fng
Smile
Streamer
Jam
Streamer
VooDooSh
NS
Commentator
Maelstorm
Commentator
Streamer
C_a_k_e
Melharucos
Streamer
Streamer
f1ashko
Analyst
Jotm
Streamer
RomanovaLera
Boris Belozerov
"What? Where? When?" expert
GOALS
Organise and host a broadcast from a large villa
Create an informal environment for the esports broadcast
Compensate limitations of comunity cast with unique content
SOLUTIONS
1
STREAM HATA ATMOSPHERE
This project brought together not just guest stars, but old friends who love spending time together. This allowed to form a stunning chemistry among event participant, which is something Twitch audience love so much.
2
CONTENT DIVERSITY
Stream Dacha combined the best ideas of previous projects in one. In order to entertain viewers, influencers played their favorite games and made IRL content right in between casual Dota 2 casting.
ARTEM KOROTEEV
MANAGING PARTNER
UNITING FORMATS ALREADY FAMILIAR AND BELOVED BY OUR AUDIENCE, SUCH AS STREAM HATA AND COMMUNITY CAST, WAS A SERIOUS CHALLENGE FOR US. WE ARE GLAD THAT THE EXPERIMENT WAS SUCCESSFUL, AND THAT WE WERE ABLE TO ENTERTAIN DOTA FANS WITH AWESOME CONTENT!
PHOTOREPORT
It's always cool to combine work and pleasure. This time we decided to dive into a new atmosphere: we leisurely woke up in the afternoon after the late night games, did sports and game activities, cooked BBQ. Altogether we made new Twitch format - a mix of community cast and friends gathering at the villa. It was special, many thanks to the Ultimate GG team.
NS
The face of the project,
Streamer
The face of the project,
Streamer
© Ultimate GG, 2023
If you are interested in our company, send your request to: ir@ultimate.gg or fill in the feedback form.
