A showmatch between esports athletes and bloggers in mobile MOBA game
Arena of Valor New Year's showmatch
ABOUT
At the end of 2021, Ultimate GG helped Tencent Games and Level Infinite launch the promotion of the mobile game Arena of Valor in the EEU region. Our team organised a New Year's Eve showmatch, which was the start of the game's promotional campaign.
Popular youtubers and professional esports players competed in Arena of Valor in BO3 format while, in between the games, hosts ran cheerful IRL activities and interviewed the players for the game's social media channels.
In addition to showmatch itself, Ultimate GG organised the filming, post-production, premiere, and targeted promotion of the commercial clip and trailer, which were published on the official Arena of Valor YouTube channel.
Popular youtubers and professional esports players competed in Arena of Valor in BO3 format while, in between the games, hosts ran cheerful IRL activities and interviewed the players for the game's social media channels.
In addition to showmatch itself, Ultimate GG organised the filming, post-production, premiere, and targeted promotion of the commercial clip and trailer, which were published on the official Arena of Valor YouTube channel.
2 795 365
showmatch views on YouTube
People who are unfamiliar with the game will find it hard to watch a showmatch, even if their favourite stars are in it. How do we tell the audience that this game is actually cool?
Nikita Podogov
CEO Ultimate GG
Dmitry Lazarev
Apart from explanations for newbies, we will put extra attention on the stars enjoying the game. The audience will see the bloggers and players enjoying the game and, therefore, will reach out to them.
Senior Marketing Manager Tencent Games EMEA
INFLUENCERS
Streamer
Esports player
Ramzes666
Nix
Blogger
iLame
Blogger
Emil
NS
Blogger
Egorik
Streamer
Streamer
Dima Yevtushenko
Gerasev
Blogger
GOALS
Develop an entertaining format for the mobile game showmatch
Make sure the content is understandable for viewers unfamiliar with the game
Choose celebrities for maximum exposure
Create a New Year-themed environment at the location
Organise a filming day and post-production on short notice
Establish targeting promotion on 2 platforms
SOLUTIONS
1
CONTENT FOR BEGINNERS
To make the game understandable for a new audience, the clip was accompanied by explanations from the hosts and graphic accents added during editing. Moreover, in between the matches, viewers relaxed with the stars playing mini-games at the event location.
2
PREMIERE REEL
In order to attract attention to the activation, Ultimate GG published a commercial clip on YouTube as a premiere. This created extra motivation for viewers as unique New Year's in-game bonuses were raffled off during the premiere.
PAVEL MARKOV
MANAGING PARTNER
We are proud that we were able to successfully complete a project like this for such a big client in such a short time frame. The whole team worked hard, and as the result, we made an awesome product for our overseas partners
PHOTOREPORT
CUSTOMER FEEDBACK
The request for a showmatch was urgent, and the Ultimate GG team was able to handle it perfectly. At all stages, from agreeing on the concept and line-up to post-production and targeting, the agency responded promptly to changing inputs and provided quality customer service. There is no doubt that Ultimate GG is a great team of professionals.
Dmitry Lazarev
Senior Marketing Manager Tencent Games EMEA
Senior Marketing Manager Tencent Games EMEA
© Ultimate GG, 2023
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