Starper Hub, Budka 2, and other community casts are signature project formats developed by Ultimate GG
COMMUNITY CASTS
ABOUT
This case study is a part of the strategic partnership between Ultimate GG Agency and BetBoom.
Ultimate GG organizes community casts as an alternative way to experience the biggest tournaments in Dota 2, CS2, and other disciplines. The most famous of these is Starperhub featuring the renowned streamer Yaroslav ‘NS’ Kuznetsov.
For each of these intimate events, we develop a unique creative concept tailored individually to each streamer, blogger, or influencer, and to the tournament format. Our work encompasses selecting and equipping the venue, interacting with talents, providing hospitality, choosing and setting up decorations and props, filming, and producing entertaining content with casters and tournament participants, as well as complete management of online broadcasts on Twitch and other streaming platforms.
Ultimate GG organizes community casts as an alternative way to experience the biggest tournaments in Dota 2, CS2, and other disciplines. The most famous of these is Starperhub featuring the renowned streamer Yaroslav ‘NS’ Kuznetsov.
For each of these intimate events, we develop a unique creative concept tailored individually to each streamer, blogger, or influencer, and to the tournament format. Our work encompasses selecting and equipping the venue, interacting with talents, providing hospitality, choosing and setting up decorations and props, filming, and producing entertaining content with casters and tournament participants, as well as complete management of online broadcasts on Twitch and other streaming platforms.
About the Talents
We carefully select influencers for each community cast, considering the casters' involvement in the cyber discipline and the synergy between event participants to maintain the audience's interest in the caster team.
About the Talents
We carefully select influencers for each community cast, considering the casters' involvement in the cyber discipline and the synergy between event participants to maintain the audience's interest in the caster team.
We carefully select influencers for each community cast, considering the casters' involvement in the cyber discipline and the synergy between event participants to maintain the audience's interest in the caster team.
About the Talents
Intriguing Concept
Наша креативная команда разрабатывает общую концепцию мероприятия, подход к дизайну и декорациям, а также создает интерактивные элементы, которые релевантны как для кастеров, так и для их аудитории.
Intriguing Concept
Our creative team develops the overall event concept, design approach, and decorations, and creates interactive elements that are relevant both for casters and their audience.
Our creative team develops the overall event concept, design approach, and decorations, and creates interactive elements that are relevant both for casters and their audience.
Intriguing Concept
Video Content
Ultimate GG's video production team is responsible for developing scripts, filming, and editing video materials to enrich the content of community casts.
Video Content
Ultimate GG's video production team is responsible for developing scripts, filming, and editing video materials to enrich the content of community casts.
Ultimate GG's video production team is responsible for developing scripts, filming, and editing video materials to enrich the content of community casts.
Video Content
Community Cast with a Live Audience
During The International for Dota 2, we organized an offline broadcast of the community cast, allowing viewers to directly participate in the event, observing the reactions and comments of their favorite streamer, Yaroslav NS Kuznetsov. This event introduced a new level of interaction and engagement for fans.
During The International for Dota 2, we organized an offline broadcast of the community cast, allowing viewers to directly participate in the event, observing the reactions and comments of their favorite streamer, Yaroslav NS Kuznetsov. This event introduced a new level of interaction and engagement for fans.
Community Cast with a Live Audience
Community Cast with a Live Audience
During The International for Dota 2, we organized an offline broadcast of the community cast, allowing viewers to directly participate in the event, observing the reactions and comments of their favorite streamer, Yaroslav NS Kuznetsov. This event introduced a new level of interaction and engagement for fans.
views for each Starperhub event
average online broadcasts
~3 500 000
30 000
GOALS
Select interesting influencers for community casts
Create a creative event concept
Produce high-quality video content for community casts
Integrate BetBoom natively into the event
SOLUTIONS
1
We analyzed past performances and the popularity of potential participants to choose those who best fit the theme and audience of the event, thereby ensuring high audience engagement.
2
Our creative team conducted a series of brainstorming sessions and discussions to develop unique themes and interactives, taking into account current trends and viewer interests.
3
We employed experienced scriptwriters and camera operators to create dynamic and substantial video clips, which then underwent meticulous editing to ensure high quality and professional appearance before publication.
4
Besides branding the location, we utilized talents for active interaction with BetBoom, leaving messages with calls to action on social networks.