Content campaign for Bud Alcohol Free consisting of several media projects, featuring famous football bloggers
eKing of Football
ABOUT
ABOUT
Ultimate GG team implemented an eKing of Football campaign for Bud Alcohol Free on YouTube and Instagram. Cyberfootball activations generated impressive reach among audience that loyally welcomed content featuring their favourite FIFA bloggers.
The special project of the campaign included FIFA players who competed against each other, interacted with chat and enjoyed the brand's products.
Another milestone of project was venue. Unique location in the bar allowed to share the atmosphere of the event with the audience and ensure an even closer connection between the brand and football.
The special project of the campaign included FIFA players who competed against each other, interacted with chat and enjoyed the brand's products.
Another milestone of project was venue. Unique location in the bar allowed to share the atmosphere of the event with the audience and ensure an even closer connection between the brand and football.
170
pieces of content
in total
in total
25 000 000
views on both platforms
THE KING OF FIFA
The campaign started with FIFA tournament "The King of FIFA". Well-known EEU football bloggers, such as Sibskana, ROMAROY, GoodMax, Klenoff, Flomd Group and others participated in the event. Games were commentated by professional football casters Danya Makhalin and Nobel Arustamyan.
THE KING OF FIFA
The campaign started with FIFA tournament "The King of FIFA". Well-known EEU football bloggers, such as Sibskana, ROMAROY, GoodMax, Klenoff, Flomd Group and others participated in the event. Games were commentated by professional football casters Danya Makhalin and Nobel Arustamyan.
The campaign started with FIFA tournament "The King of FIFA". Well-known EEU football bloggers, such as Sibskana, ROMAROY, GoodMax, Klenoff, Flomd Group and others participated in the event. Games were commentated by professional football casters Danya Makhalin and Nobel Arustamyan.
THE KING OF FIFA
644 MESSI GOALS
While influencers competed in virtual football, Messi came close to Pele's record of 643 goals for a single club in real life football. Bloggers decided to break the record in FIFA and score the 644th goal for the legendary footballer.
644 MESSI GOALS
While influencers competed in virtual football, Messi came close to Pele's record of 643 goals for a single club in real life football. Bloggers decided to break the record in FIFA and score the 644th goal for the legendary footballer.
While influencers competed in virtual football, Messi came close to Pele's record of 643 goals for a single club in real life football. Bloggers decided to break the record in FIFA and score the 644th goal for the legendary footballer.
644 MESSI GOALS
KING OF THE GAME
The Ultimate GG team helped Bud Alcohol Free to put together a retrospective of World Cup and European finals among popular football bloggers in previous FIFA versions.
KING OF THE GAME
The Ultimate GG team helped Bud Alcohol Free to put together a retrospective of World Cup and European finals among popular football bloggers in previous FIFA versions.
The Ultimate GG team helped Bud Alcohol Free to put together a retrospective of World Cup and European finals among popular football bloggers in previous FIFA versions.
KING OF THE GAME
How can we build an association between our brand and global football in such highly competitive market?
Bud Alcohol Free
Nikita Podogov
CEO Ultimate GG
We will come in from the side of cyberfootball, which doesn't have a lot of competition. Top Influencers, the world's most popular game FIFA and special project ideas on current topics - that's what will help us!
INFLUENCERS
A variety of football content creators have been involved in the campaign, including:
Blogger
Blogger
GoodMax
acoolbek
Host
PANDAFX
Blogger
KLENOFF
FORZOREZOR
Blogger
FK Kefir
Blogger
Blogger
Danya Makhalin
Nobel Arustamyan
Caster
GOALS
Select a mix of content creators
Develop content ideas for YouTube and Instagram
Organise production and logistics
SOLUTIONS
1
FOLOWING REAL LIFE
Each special project of the campaign was corelated with current event in the world of football. This allowed to gather fans from both industries and collect additional views.
2
COMMUNICATION STRATEGY
Unique, amusing, and simple for understanding content in-between professional and virtual football has become a key to the loyalty of the viewers.
PAVEL MARKOV
MANAGING PARTNER
One of the campaign's special projects saw 60 pieces of content filmed overnight. Not only did the team do an excellent job, but they also helped the influencers to enjoy the filming process. The results were clear: the audience was impressed with the produced content.
PHOTOREPORT
© Ultimate GG, 2023
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