The design team at Ultimate GG crafted a new vision for the Liga Stavok brand within the esports realm, developing a comprehensive brand book for the client.
REDESIGN OF "LIGA STAVOK"
ABOUT
Ultimate GG design studio tailored the Liga Stavok company’s identity to fit the esports sector. Our team devised a full-fledged brand book that merges the recognizability of the main brand with the innovative ideas of contemporary media trends.
Besides the brand book, we created key materials for social networks, concept art for merch, and apparel designs for esports athletes. This brand book formed the foundation of all media materials for the L1GA Team esports squad, competing in the Dota 2 pro scene.
Besides the brand book, we created key materials for social networks, concept art for merch, and apparel designs for esports athletes. This brand book formed the foundation of all media materials for the L1GA Team esports squad, competing in the Dota 2 pro scene.
GOALS
Adapt the brand to modern communication trends
Revitalize the brand image to make it more memorable
Integrate the brand name into the esports culture to enhance audience engagement
Nowadays, everyone wants content on the fly, like a quick snack. Even in esports, everything is brief, to the point, and on target. I think, in this project, we should focus on conciseness!
Aleksei Korkin
Head of Design Ultimate GG
Mitya Serebrennikov
No problem!
How about this: “Meet L1: GG for efficiency enthusiasts.
GL for every bet, HF in the game, WP – when you take the win.
How about this: “Meet L1: GG for efficiency enthusiasts.
GL for every bet, HF in the game, WP – when you take the win.
Managing Partner Ultimate GG
CREATIVE STORM
During the creative brainstorm, our design team identified an important contemporary trend among the youth – brevity. Short forms of content meet the audience's desires, save their time, are dynamic, and easily absorbed.
CREATIVE STORM
During the creative brainstorm, our design team identified an important contemporary trend among the youth – brevity. Short forms of content meet the audience's desires, save their time, are dynamic, and easily absorbed.
During the creative brainstorm, our design team identified an important contemporary trend among the youth – brevity. Short forms of content meet the audience's desires, save their time, are dynamic, and easily absorbed.
CREATIVE STORM
L1GA STAVOK
Esports athletes and gamers incorporate various numbers into their nicknames, turning it into a kind of tradition. We embraced this idea and reworked the Liga Stavok naming to L1GA STAVOK – a companion that fits perfectly into the gamer's lifestyle.
L1GA STAVOK
Esports athletes and gamers incorporate various numbers into their nicknames, turning it into a kind of tradition. We embraced this idea and reworked the Liga Stavok naming to L1GA STAVOK – a companion that fits perfectly into the gamer's lifestyle.
Esports athletes and gamers incorporate various numbers into their nicknames, turning it into a kind of tradition.
We embraced this idea and reworked the Liga Stavok naming to L1GA STAVOK – a companion that fits perfectly into the gamer's lifestyle.
We embraced this idea and reworked the Liga Stavok naming to L1GA STAVOK – a companion that fits perfectly into the gamer's lifestyle.
L1GA STAVOK
KEY VISUAL
For the redesign of the Ultimate GG logo, we chose to focus on digitization: a more "digital" green color and replacing "И" with "1".
The second direction was an association with esports: the gates turned into square brackets, and to the brand name, we added its short version [L1].
The second direction was an association with esports: the gates turned into square brackets, and to the brand name, we added its short version [L1].
As examples of the new identity utilization, Ultimate GG designers developed digital banners, styled in the new brand aesthetic.
DIGITAL VISUALS
How the brand's new identity could look in a real studio setting: various brand name inscriptions demonstrate wonderful harmony with the design and the overall decoration of the studio. They not only fit into the visual style and atmosphere
of the space but also highlight its uniqueness and conceptual integrity.
of the space but also highlight its uniqueness and conceptual integrity.
STUDIO VISUALS
How the brand's new identity could look in a real studio setting: various brand name inscriptions demonstrate wonderful harmony with the design and the overall decoration of the studio. They not only fit into the visual style and atmosphere of the space but also highlight its uniqueness and conceptual integrity.
Our designers suggested ways to use the updated logo on merchandise and esports athletes' jerseys.
APPAREL AND MERCH
Motion Design
For the motion design of Liga Stavok, we took the updated logo and transformed it into a dynamic visual filled with gaming nostalgia. The logo smoothly transitions into familiar old-school games. This captivating design not only pays homage to pop culture but also emphasizes the playful spirit of the brand.
ALEKSEI KORKIN
HEAD OF DESIGN
We managed to keep everything minimalist, close to the brand, recognizable, and vivid. Focusing on the short version of the naming, L1, worked well as the new style received an active response from the community.
A pleasing outcome of our work, we are very much looking forward to the success not only of the brand itself but also of the newly formed esports team under its leadership!
A pleasing outcome of our work, we are very much looking forward to the success not only of the brand itself but also of the newly formed esports team under its leadership!
We managed to keep everything minimalist, close to the brand, recognizable, and vivid. Focusing
on the short version of the naming, L1, worked well as the new style received an active response from the community.
A pleasing outcome of our work,
we are very much looking forward
to the success not only of the brand itself but also of the newly formed esports team under its leadership!
on the short version of the naming, L1, worked well as the new style received an active response from the community.
A pleasing outcome of our work,
we are very much looking forward
to the success not only of the brand itself but also of the newly formed esports team under its leadership!