TWO YEAR-LONG PROMOTIONAL CAMPAIGN WITH EVENTS AND INTEGRATED BRAND ADVERTISEMENTS
PROMOTIONAL CAMPAIGN FOR BUD LIGHT NON-ALCOHOLIC ON TWITCH
ABOUT
ABOUT
Bud Light Non-Alcoholic came to Twtich in Spring 2020.
Ultimate GG helped the brand to establish and carry out a fruitful communication with the local audience.
Ultimate GG's turnkey offer for two years of campaign included not only placing branding on some popular channels, but also several different events:
Ultimate GG helped the brand to establish and carry out a fruitful communication with the local audience.
Ultimate GG's turnkey offer for two years of campaign included not only placing branding on some popular channels, but also several different events:
KBU PRESS-CONFERENCE
Dota 2 stream team KBU held an entertaining press-conference on Twitch. Players answered Twitch audience's questions live from a professional studio.
KBU PRESS-CONFERENCE
Dota 2 stream team KBU held an entertaining press-conference on Twitch. Players answered Twitch audience's questions live from a professional studio.
Dota 2 stream team KBU held an entertaining press-conference on Twitch. Players answered Twitch audience's questions live from a professional studio.
KBU PRESS-CONFERENCE
INTERACTIVE WIDGET
Our team created and placed a unique clickable beer can on partnering streamers' channels. Twitch viewers could fill it with beer and get various Twitch rewards.
INTERACTIVE WIDGET
Our team created and placed a unique clickable beer can on partnering streamers' channels. Twitch viewers could fill it with beer and get various Twitch rewards.
Our team created and placed a unique clickable beer can on partnering streamers' channels. Twitch viewers could fill it with beer and get various Twitch rewards.
INTERACTIVE WIDGET
BUD LIGHT NON-ALCOHOLIC CAMP
Live Twitch show with celebrities and top streamers in a huge branded cottage. Guests included Alexander Pushnoy, "Improvizatsia" show, NS, Dread, Hardplay and others.
BUD LIGHT NON-ALCOHOLIC CAMP
Live Twitch show with celebrities and top streamers in a huge branded cottage. Guests included Alexander Pushnoy, "Improvizatsia" show, NS, Dread, Hardplay and others.
Live Twitch show with celebrities and top streamers in a huge branded cottage. Guests included Alexander Pushnoy, "Improvizatsia" show, NS, Dread, Hardplay and others.
BUD LIGHT NON-ALCOHOLIC CAMP
LIGHT CUP
CS:GO and Dota 2 showmatches with popular streamers, custom-made in-game features and fun liveshow shot in a professional studio with casters and analysts.
LIGHT CUP
CS:GO and Dota 2 showmatches with popular streamers, custom-made in-game features and fun liveshow shot in a professional studio with casters and analysts.
CS:GO and Dota 2 showmatches with popular streamers, custom-made in-game features and fun liveshow shot in a professional studio with casters and analysts.
LIGHT CUP
82 000 000
VIEWS IN TWO YEARS OF CAMPAIGN
25 000 000
INTERACTIONS WITH THE WIDGET IN 2021
INFLUENCERS
More that 50 influencers paricipated in two years of campaign. Among them:
Top Streamer
Celebrity
Top Youtuber
ALEXANDER PUSHNOY
Recrent
Shoke
Daxak
Proffesional Esports Player
Bud Light Non-Alcoholic needs to build brand recognition for its launch.
Our task is to introduce Twitch audience to the Bud Light Non-Alcoholic brand. For that we need to get people to know what brand image and values are. We need a brand communication strategy.
Our task is to introduce Twitch audience to the Bud Light Non-Alcoholic brand. For that we need to get people to know what brand image and values are. We need a brand communication strategy.
Anna Shiryaeva
Senior Brand Manager BUD
Nikita Podogov
CEO Ultimate GG
Twitch viewers love some LIGHT-hearted fun, and with Bud Light Non-Alcoholic every game will be exactly this way!
GOALS
To build a brand communication strategy for Twitch
To propose and create special events that show what the brand stands for
To establish and support the brand's presence in gaming and esports
SOLUTIONS
1
LIGHT-HEARTED CONTENT
Special events that go in line with the brand's ToV and give Twitch users a unique experience
2
SHOOT FOR THE STARS
A wide variety of streamers, celebrities and content-makers with loyal audiences to help us translate the brand's message
3
ENGAGEMENT
Content designed not only to provide viewers with light-hearted fun, but also to engage in it using Twitch tools
4
UNIQUE TECHNICAL SOLUTIONS
The campaign was enhanced by special products, such as interactive clickable beercan and entertaining gamemodes for showmatches
TWITCH CAMPAIGN FOR BUD LIGHT NON-ALCOHOLIC IS NOT ONLY ONE OF OUR BIGGEST CASES, BUT ALSO THE ONE WE LOVE THE MOST. IT'S INCREDIBLY COOL WHEN SUCH A BIG BRAND AGREES TO FULFILL YOUR MOST AMBITIOUS IDEAS! WE WERE HAPPY TO HELP BUD LIGHT NON-ALCOHOLIC BECOME THE FIRST BEER BRAND ON EEU TWITCH AND SUCCESFULLY INTERACT WITH THE LOCAL AUDIENCE.
ARTEM KOROTEEV
MANAGING PARTNER
PHOTOREPORT
CUSTOMER FEEDBACK
Launching Bud Light Non-Alcoholic in EEU, we needed to present this new product to a wide array of customers, and gaming was a niche that none of the competing products have occupied. Working with Ultimate GG, we've managed to carry out several projects and get millions of views for our campaign. Ultimate GG team is professional and pleasant to work with: they clearly explained all the nuances of the field and prepared everything, from the initial sales pitch to the final report, according to our specifications.
Nadezhda Shirokih
Marketing Manager Global Brands
Marketing Manager Global Brands
© Ultimate GG, 2023
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