REALITY SHOW WITH TOP STREAMERS AND TV STARS ON TNT'S TWITCH CHANNEL
PROMOTIONAL CAMPAIGN FOR TV-CHANNEL "TNT" ON TWITCH
ABOUT
ABOUT
Ultimate GG helped the TV-channel TNT to come to Twitch in Spring 2021.
Our first project was a reality show "Become a TNT streamer". 10 participants streamed on TNT Twitch channel for 1.5 months. Then, a jury comprised of Bratishkinoff, WELOVEGAMES and other invited celebrities decided who would go on to the next stage of the project. This show helped TNT to pick streamers that would represent the channel on Twitch.
The next stage was "TNT Stream-Battle". Top Twitch streamers competed against TNT stars in real life and in PC games old and new.
In between the projects and after their conclusion TNT streamers were streaming on TNT Twitch-channel to keep the audience engaged.
Our first project was a reality show "Become a TNT streamer". 10 participants streamed on TNT Twitch channel for 1.5 months. Then, a jury comprised of Bratishkinoff, WELOVEGAMES and other invited celebrities decided who would go on to the next stage of the project. This show helped TNT to pick streamers that would represent the channel on Twitch.
The next stage was "TNT Stream-Battle". Top Twitch streamers competed against TNT stars in real life and in PC games old and new.
In between the projects and after their conclusion TNT streamers were streaming on TNT Twitch-channel to keep the audience engaged.
APPLICATIONS FOR "BECOME A TNT STREAMER"
900+
13 days
OF NON-STOP STREAMS IN "TNT STREAM-BATTLE"
50 000 +
followers on Twitch during the project
INTERACTIVE REALITY
The campaign allowed the audience to influence the course of the projects. For example, viewers could evaluate participants with likes and dislikes in a special chat bot. That helped us attract attention of the audience because it all really felt like a reality show.
INTERACTIVE REALITY
The campaign allowed the audience to influence the course of the projects. For example, viewers could evaluate participants with likes and dislikes in a special chat bot. That helped us attract attention of the audience because it all really felt like a reality show.
The campaign allowed the audience to influence the course of the projects. For example, viewers could evaluate participants with likes and dislikes in a special chat bot. That helped us attract attention of the audience because it all really felt like a reality show.
INTERACTIVE REALITY
TNT has presence on every social network but not on Twitch. How do we establish ourselves on Twitch so our viewers are incentivized to watch our content there?
Dmitry Krupnov
CPO Ultimate GG
Denis Suladze
Joining TNT is going to be be a great reward for our participants. We'll let the audience and invited celebrities shape the project's future, and the winner will become an official TNT streamer on Twitch.
Digital department director ТNТ
CELEBRITIES
More than 30 celebrities from Twitch and TV participated in the campaign. Here are some of them:
Streamer
Streamer
by_owl
bratishkinoff
Comedian
koreshzy
Blogger
KSENIA DUKALIS
WELOVEGAMES
Comedian
ANDREW BEBURISHVILI
Streamer
SATYR
ANDREI GAIDULIAN
Television actor
Streamer
GOALS
To gain a following for the new Twitch channel
To propose a roadmap fitting for the channel's tone-of-voice
To manage TNT and Twitch celebrities' participation in the projects
SOLUTIONS
1
ENGAGING CONTENT
Ultimate GG engineered the campaign not only to be relevant for both Twitch and TNT channel, but also to engage with the audience. That attracted the viewers and created a positive reputation for the channel's presence on Twitch.
2
INVITED STARS
Our campaign became a place for celebrities from TV and Internet to meet each other. Liveshows with games and real life activities allowed for a successful exchange of audience between the TV channel and Twitch.
PAVEL MARKOV
MANAGING PARTNER
AVERAGE ONLINE FOR TNT'S TWITCH CHANNEL GREW FROM 6 PEOPLE TO 7000, AND OVERALL VIEWERSHIP FOR THE PROJECTS WAS MORE THAN 10 000 000 USERS. WE HAD A REAL CHALLENGE ON OUR HANDS — TO PROVE TO OUR VIEWERS THAT TNT CAN CREATE CONTENT THAT'S RELEVANT ON TWITCH. JUDGING BY THE METRICS OF THE FIRST PROJECT, WE WERE SUCCESSFUL!
PHOTOREPORT
CUSTOMER FEEDBACK
At first we were worried that this kind of Twitch campaign might not work out at all, but in the end — thanks to Ultimate GG and all the streamers — we got really impressive viewership and 2 great projects right at the start of our Twitch journey. We've managed to unite TNT fans and Twitch viewers, bringing two seemingly different worlds closer together.
Denis Suladze
Digital department director TNT
Digital department director TNT
© Ultimate GG, 2023
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